CAYRES LABS · AI AUTOMATION — SAN DIEGO
COVER — 01 / 06 LIMITED SLOTS Book the Leak Audit — Free

CAYRES LABS · AI AUTOMATION STUDIO — PREPARED FOR BUSINESSES THAT ALREADY MAKE MONEY — SAN DIEGO · EST. 2024

Your business is leaking revenue.
Consider this the audit.

AI call-answering, follow-up, and booking systems for dental practices, HVAC companies, law firms, and local service businesses. We find where your money disappears, then build the thing that stops it. Measured in booked jobs. Nothing else.

SELECT YOUR INDUSTRY — FIGURES RECALIBRATE

ESTIMATE MODE

PRELIMINARY FINDINGS — FREE · NO SIGNUP

Book the 90-Minute Leak Audit — Free LIMITED SLOTS

~$340 LOST PER MISSED CALL1 · LEADS ANSWERED IN 5 MIN QUALIFY AT 21× THE RATE OF 30 MIN2 · 44% OF FOLLOW-UP STOPS AFTER ONE ATTEMPT3

FINDINGS — 02 / 06

Where the money goes. Five findings, in order of cost.

The leads were already paid for. The ad ran, the customer searched, the phone rang. What follows is an itemized account of what happens next — at almost every local business we have ever examined.

FINDING 01 — THE UNANSWERED CALL

It’s after hours somewhere. Someone just called your business. Nobody answered.

They heard four rings and a voicemail greeting recorded three years ago. They hung up. They called the next listing on Google — and that business now owns a job you paid to generate. One in four calls to local businesses goes unanswered.4 At 200 calls a month, that is 50 conversations that never happened. At a 60% close rate on quoted work, you left five figures on the table. This month. Again.

~$340 / missed call1

Booking back / qtr

+$10,200

What we’d build

Missed-call text-back. Within 60 seconds of any unanswered call, the caller gets a text from your number: “Sorry we missed you — what’s going on?” Reply rates run 35–50%.

FINDING 02 — THE FORM THAT SAT

A prospect filled out your quote form at 11:14 this morning.

It landed in an inbox. Somebody got to it after lunch. By then the prospect had filled out three more forms and taken whichever quote arrived first.

The research is unambiguous: respond to a web lead within 5 minutes and your odds of qualifying them are 21 times higher than at 30 minutes.2 Most service businesses respond in hours. Some, in days. Speed is not a virtue here. It is the whole game.

−3h 16m / first reply2

Booking back / qtr

+$7,800

What we’d build

Instant first-touch. The moment a form submits, an AI assistant replies in your voice, asks the two qualifying questions you’d ask, and offers a booking slot. Your team takes over from there — with a warm lead, not a cold one.

FINDING 03 — THE FOLLOW-UP THAT NEVER CAME

You sent the quote. They said “let me think about it.” That was Tuesday.

By Thursday you were on a roof, in a mouth, or in a deposition. By next week, the job was built — by someone else.

The deal didn’t go cold. The salesperson did. Most service prospects need five to seven touches before they decide. 44% of follow-up stops after one.3 Persistence is not a personality trait. It is a system — and systems don’t get busy.

44% / stop after one touch3

Booking back / qtr

+$9,400

What we’d build

A multi-touch follow-up sequence — SMS and email over 14 days, written in your voice, not a robot’s. It stops automatically the moment they book, decline, or opt out.

FINDING 04 — THE REVIEW NEVER ASKED FOR

Happy customers do not volunteer reviews.

They have to be asked — at the right moment, with one tap of friction, not five. Every review you fail to collect is a lower star average, a lower spot in the local map results, and fewer calls next month. This finding compounds. Quietly. For years.

0 / review requests sent

Recovered / yr

+12 reviews

What we’d build

An automated review request, triggered the moment a job closes in your CRM, sent at the hour that historically converts, routed to Google or Yelp — wherever you need the standing.

FINDING 05 — THE LIST NOBODY EMAILS

Somewhere in your office is a list of every person who ever paid you.

It is the cheapest, warmest, highest-converting asset your business owns — and nobody emails it. On direct outreach, 8–12% of past clients will rebook.5 The trust is already built. They just need a reason.

$0 / from the list on file

Booking back / qtr

+$6,100

What we’d build

Seasonal reactivation, built once, sent quarterly, forever. Spring tune-ups for HVAC. Six-month recalls for dental. Annual inspections for plumbing.

TOTAL ESTIMATED RECOVERY, ALL FIVE FINDINGS REMEDIATED

≈ $33,500 /quarter

Figures above are industry benchmarks, not your books. The audit replaces every number on this page with yours.

THE VAULT — 03 / 06 · WHERE THE MONEY GOES

One hundred inquiries walk in. Nine jobs walk out.

This is the ledger of an ordinary month at an ordinary local business — every dot a lead you already paid for. Watch where they bleed out. Hover — or tap — any leak to see what it costs and what we’d install there.

100 INQUIRIES

74 ANSWERED ▸ −26 · THE UNANSWERED CALL1

41 FOLLOWED UP ▸ −33 · THE FORM THAT SAT2 / THE FOLLOW-UP THAT NEVER CAME3

19 QUOTED & CHASED ▸ −22 · SINGLE-TOUCH FOLLOW-UP3

9 BOOKED

ILLUSTRATIVE COMPOSITE — BENCHMARK RATES, FOOTNOTES IN MARGIN. YOUR WATERFALL IS DRAWN ON THE AUDIT CALL.

COST LEDGER — HOVER, TAP, OR TAB A ROW TO LIGHT ITS LEAK

Most owners assume they leak in one place. In our experience they leak in three. The recoverable share is typically 15–35% of revenue — and finding yours takes exactly ninety minutes.

Book the 90-Minute Leak Audit — Free

EXHIBITS — 04 / 06

Exhibits.

SPECIMEN EXHIBITS — REPRESENTATIVE ENGAGEMENTS. REAL CLIENT FIGURES PUBLISH ONLY ONCE VERIFIED IN THE CLIENT’S OWN SYSTEM.

EXHIBIT A — TWO-TRUCK PLUMBING COMPANY · SAN DIEGO COUNTY SPECIMEN

+31 booked jobs / quarter

Installed: missed-call recovery + follow-up engine. Before: ~26% of inbound calls unanswered. After: every call answered or texted back in under 60 seconds.

EXHIBIT B — FOUR-CHAIR DENTAL PRACTICE SPECIMEN

19 patients rebooked / 60 days

Installed: reactivation campaign against 1,400 dormant patient records. Recall calendar full through the quarter.

EXHIBIT C — BOUTIQUE LAW FIRM, 6 ATTORNEYS SPECIMEN

First reply: 9h → 90s

Installed: instant intake response + qualification. Consultations booked up 40% quarter over quarter.

HOW WE COUNT: LEADS CAPTURED AND JOBS BOOKED, BY SOURCE, FROM THE CLIENT’S OWN SYSTEM. NOT IMPRESSIONS. NOT “ENGAGEMENT.” NOT INSTAGRAM FOLLOWERS.

Review the full exhibits →

SCHEDULE OF SERVICES — 05 / 06

What we build. Itemized, like everything else here.

Each line below is a system we install, test with live leads, and hand over with the keys. No bundles, no mystery retainers — your audit determines which lines apply to you.

№ / Line item — what it does Timeline Price

01 — AI Receptionist & Missed-Call Recovery

Answers, texts back, and books — every call, including the 9:47 PM ones.

Plumbing: emergency calls answered and routed while both trucks are on jobs. Dental: after-hours callers booked into tomorrow’s open chair.

~21 days Fixed quote

02 — Instant Lead Response

Every form, every channel, answered in under 60 seconds, in your voice, with a booking link.

Law: intake forms qualified and consults scheduled before opposing counsel’s coffee is cold. HVAC: quote requests acknowledged before the prospect opens the next tab.

~21 days Fixed quote

03 — Follow-Up Engine

Five to seven touches over 14 days. Stops on book, decline, or opt-out. Never forgets. Never gets busy.

HVAC: every open quote chased until it closes or says no. Med spa: Instagram inquiries that used to evaporate, booked.

~14 days Fixed quote

04 — Review Engine

Asks every happy customer, at the right hour, on the right platform.

Restaurant: the table that loved you actually says so on Google. Chiropractic: five stars collected on the walk to the parking lot.

~14 days Fixed quote

05 — Reactivation Campaigns

Quarterly outreach to everyone who ever paid you. Built once. Runs forever.

Dental: six-month recalls that fill the slow weeks. Pest control: renewals that renew themselves.

~14 days Fixed quote

06 — The Front Door (site rebuild, where required)

A website built for conversion first, beauty second — though we don’t ship ugly.

Only quoted when the audit shows the site is the leak.

Scoped Custom

TYPICAL ENGAGEMENT: FIXED PRICE, QUOTED AFTER AUDIT · NO HOURLY BILLING · NO SUBSCRIPTIONS REQUIRED

Book the 90-Minute Leak Audit — Free

A four-chair dental practice does not leak the way a two-truck plumbing company leaks. Pricing them identically would be dishonest. We scope, we quote, and the number is fixed before a single hour is billed.

A LETTER FROM THE FOUNDER — THE GUARANTEE

To whom it concerns —

Every month, we send you one dashboard with one number on it: leads captured and jobs booked, broken down by source. If that number does not move, we will either rework the build at our expense or refund the retainer.

Pick one. That clause is in every contract we sign, because I started this firm after watching too many owners — plumbers, dentists, lawyers — pay tens of thousands for websites that didn’t move a single number.

The hardest part of automation isn’t building it. It’s knowing what to build. That’s why the first 90 minutes are free, and why the only acceptable outcomes of that call are a free audit, a proposal, or “this isn’t a fit” — whichever is honest.

— Artur Cayres, Founder, Cayres Labs

ENGAGEMENT LIMITATIONS

  • You want the cheapest agency. We aren’t.
  • You want a 14-day SEO miracle. Different shop.
  • You expect 24/7 chat support on a project fee. Retainer only.
  • You’re not bought-in on AI being part of the stack. We’ll respect the decision and decline the work.
  • You want us to manage your ad spend. We don’t run ads — we build the systems that catch what your ads bring in.
  • Your business is brand-new with no customers yet. Come back when you have data we can actually optimize against.

WE’VE TURNED DOWN GOOD MONEY OVER EVERY LINE ON IT.

APPENDIX — 06 / 06 · FILE YOUR INQUIRY

Ninety minutes is enough to know.

One call. You talk, we map. You leave with a one-page diagram of every place your funnel leaks and what plugging each one is worth annually. Within 48 hours you have one of three things: a free audit summary, a fixed-price proposal, or “this isn’t a fit” — whichever is honest. No pitch. No pressure. No retyping anything if you ran your preliminary findings above — they arrive with you.

LIMITED AUDIT SLOTS · NEVER MORE THAN 3 CONCURRENT ENGAGEMENTS

APPENDIX A — BOOKING

Book the 90-Minute Leak Audit — Free

The scheduling calendar mounts here when it goes live. Until then, one email books the same ninety minutes — and your preliminary findings travel with it.

EMAIL · contact@cayreslabs.com PHONE · (424) 426-7477 OFFICE · SAN DIEGO, CALIFORNIA RESPONSE TIME · UNDER 24 HOURS, WEEKDAYS